.png)
Let’s talk about data privacy. Specifically, how a Swedish SaaS company is reshaping it from the ground up—and making GDPR compliance actually make sense.
Pinteg isn’t just another tech startup. Founded by Anders Fridlund, Mattias Fernström, and Patrik Persson, it’s leading the charge in high-tech privacy solutions. Their latest innovation, Fairity, is setting a new standard in ethical data management. And my role? Bringing their mission to life visually—taking something as dense as cybersecurity solutions and translating it into a brand that feels clear, intentional, and unmistakably Pinteg.
Turning data privacy into a brand advantage
Pinteg is pioneering what modern data protection should look like. But how do you design trust? How do you visualize privacy? Those were the questions at the core of this project. With a privacy-first mindset, I worked on brand visuals and digital mockups that embody clarity, reliability, and cutting-edge innovation. But this wasn’t just about making things look sleek—it was about building a brand that felt like Pinteg.
Privacy isn’t just a legal requirement. It’s a right. And when your whole mission is built on trust, the design needs to do more than just sit there and look good. It needs to communicate.
Making compliance look as smart as it is
Great design isn’t about aesthetics. It’s about making ideas stick. The challenge? Taking an industry that’s full of fine print, regulations, and technical jargon—and turning it into something people actually understand.
At the core of Pinteg’s brand was a simple idea: privacy should feel transparent, not complicated. That meant stripping away excess, leaning into clarity, and making sure every detail served a purpose. The result? A modern, UX-driven brand identity that doesn’t just say we take privacy seriously—it shows it. Clean lines, strategic negative space, refined typography. Every element working together to reflect Pinteg’s commitment to trust, security, and forward-thinking design. Because when you’re building a product that protects what matters most, the brand should embody that same level of care.
.png)
For more, check out the full case study here.
A stronger brand for a stronger future
Now, it's time to unveil the work that went into bringing Pinteg to life visually. These aren’t just designs—they’re a reflection of the care, precision, and ambition behind the brand. In a world where privacy is paramount and innovation knows no bounds, design should do more than just look good. It should reinforce trust, cut through complexity, and make the abstract feel tangible. That was the goal behind my work with Fairity. These designs were built to dissolve boundaries, letting Pinteg’s pioneering solutions stand out with the clarity they deserve.
Because compliance isn’t just about restrictions—it’s about unlocking new potential. And just like Pinteg’s technology pushes the boundaries of what’s possible in data privacy, my design work aimed to capture that same spirit of progress and clarity. This project may be complete, but for Pinteg, it’s only the beginning. The brand is built, the foundation is strong, and the road ahead is open. And that’s exactly what great design should do—set the stage for what’s next.
