Pinteg: Behind the Brand

A simple black arrow, shaped like a triangle, pointing towards the right. The arrowhead is sharp and pointed, while the arrow shaft is straight. This minimalist design conveys a clear directional cue, suggesting movement or navigation to the right.
May 20, 2024
By Gabriel Altvall, a Branding & Web Design Studio
New Work

Venturing into the innovative world of Pinteg, a Swedish pioneer in high-tech privacy solutions, was an exhilarating experience. As a SaaS company, Pinteg is transforming how businesses manage personal data, and I had the privilege of being part of this groundbreaking journey. Here's a glimpse into my collaborative effort to enhance Pinteg's brand identity and design, reflecting the company's ethos and cutting-edge technology.

Embracing Pinteg’s Vision

Pinteg, co-founded by Anders Fridlund, Mattias Fernström, and Patrik Persson, is dedicated to ethical data management. Their latest achievement, the Fairity platform, sets a new standard in GDPR compliance. My role was to capture the essence of their mission through thoughtful and innovative design, ensuring that their pioneering spirit was mirrored in every visual element.

At Pinteg, known for its trailblazing solutions in data privacy, I spearheaded the creation of dynamic mockup designs. These designs were crafted to embody Pinteg's core values of reliability and trust. Despite the technical nature of GDPR compliance, my approach was to make these concepts visually engaging and accessible. Each mockup was designed to be both sleek and intuitive, reflecting the clarity and precision that Pinteg stands for. Collaborating with Pinteg allowed me to merge the worlds of data privacy and creative design. The content design for Pinteg’s Fairity platform was an exercise in blending innovation with clarity. Just as Pinteg's solutions unlock new potential in data management, my designs aimed to inspire and engage, making complex information approachable and visually appealing.

Bringing Pinteg to Life

The visual identity of Pinteg was shaped by their commitment to ethical data management and technological advancement. My design strategies were informed by these principles, resulting in a cohesive and compelling brand identity. From typography to color palettes, every element was chosen to reflect Pinteg's pioneering approach and to resonate with their audience.

Pinteg’s visual transformation involved embracing modern design aesthetics while maintaining a sense of trust and reliability. The use of clean lines, strategic negative space, and refined typography was central to this process. Each design element was meticulously crafted to ensure that Pinteg’s brand identity was not only contemporary but also a true representation of their innovative spirit.

For more, check out the full case study here.

Visual Beauty in Digital Mockups

Now, it's time to unveil the artistry and precision that went into creating Pinteg's latest digital mockups. These designs are more than just visuals; they're a testament to the meticulous care and passion invested in bringing Pinteg's vision to life. Each mockup is a reflection of the core values and innovative spirit that define Pinteg. And in a world where privacy is paramount and innovation knows no bounds. Here, through my content design, boundaries dissolve, inviting Pinteg's pioneering product, Fairity, to stand out with vibrancy. Just as compliance isn't a list of restrictions but a pathway to unlocking potential, my designs for Fairity serve as a testament to the prowess of Pinteg's innovative solutions. Embracing the wonder of the world, these designs invite ideas to transcend their confines and emerge in their natural environment.

While my collaboration on these mockups marks the completion of this phase for me, it's just the beginning for Pinteg. It's always bittersweet to part ways with a project so close to my heart, but knowing Pinteg is well-equipped to continue their journey makes it easier. I crafted these digital designs to ensure Pinteg’s story, with its product Fairity, is told with clarity and beauty.

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